Herman Moore

Herman Moore


Herman Moore is a Detroit-based entrepreneur with expertise in a range of industries, including: marketing and advertising; staffing and recruiting; analytic and predictive technology; website development; athlete and athlete/entrepreneur personal branding; and packaged and perishable goods branding.

He currently serves as the Founder and Principal of Team 84 Marketing, Moore’s full-service marketing agency offering total branding, digital development, analytics and more. Moore also organizes his event appearances and speaking assignments under the Team 84 umbrella. In addition, he is a Partner at DSG Staffing, a certified MBE (Minority Business Enterprise) professional staffing agency that specializes in recruiting temporary and permanent personnel for a range of employer types.

A graduate of University of Virginia, Moore was the Detroit Lions’ first-round draft pick in 1991. He went on to earn accolades on the field and off the field as an NFL analyst, promotional products vendor, Cinnabon franchisee and consultant to corporate and nonprofit clients. He was a Crain’s Detroit Business 40 under 40 honoree in 2003.

His storied football career accomplishments include honors as the only Detroit Lions receiver to catch more than 100 receptions in three consecutive seasons – and Moore is known as one of the most productive wide receivers in NFL history.

Today, Moore’s overall passion is to create opportunities for himself and others grounded in adding value to all parties while helping communities thrive. He is the founder of the Tackle Life Foundation, which provides essential life skills and experiences for individual growth, and he is a board member of the Ally Jolie Baldwin Foundation.